Travelling Light

Sep 11, 2020 | Get Inspired | 0 comments


Exploring “Persephone”, the very second collection of the newly born athenian brand WE__ARE, found us back in the capital city, between seasons’ changing and bouncy moods, welcoming tenderly autumn and making bitter farewells to summer.

Right there, exactly where the fine line of mixed feelings is drawn, “Persephone” came to the rescue.

Inspired by the ancient greek myth, WE__ARE created patterns reflecting beauty and darkness, but also enduring hope. Ancient heroine, Persephone, travelled in light to come back to earth and presage blooming days. We also keep this faith.


ELYSIUM PATTERN: Elysium (or Elysian Fields) is a conception of the afterlife. According to Homer, they were located on the western edge of the Earth, by the stream of Okeanos

HYACINTHS PATTERN: Persephone was playing and picking hyacinths in a valley, when she was abducted by Hades

POMEGRANATES PATTERN: According to the myth, Persephone tasted pomegranate seeds before leaving the underworld and that, by the ancient laws, obliged her to remain there



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